The concept of image of a higher educational institution as employer

Authors

  • Z.B. Akhmetova Казахский национальный университет им. аль-Фараби
  • A.A. Askerov Казахский национальный университет им. аль-Фараби
  • A.A. Khussainova Казахский национальный университет им. аль-Фараби

Keywords:

competitiveness of the university, the organization’s im­ age as an employer, internal and external image of the university as an employer, personnel management, marketing personnel.

Abstract

In article the approach to construction of mutual relations of a higher educational institution with the faculty on the basis of the concept of image of a higher educational institution as employer is stated, theoretical bases of this concept are considered, the conceptual device and a scope is defined. Also the technology of studying of image of a higher educational institution as employer.

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Published

2016-04-10

Issue

Vol. 108 No. 2/1 (2015): Вестник КазНУ. Серия экономическая

Section

Without section

How to Cite

The concept of image of a higher educational institution as employer. (2016). Journal of Economic Research & Business Administration, 108(2/1). https://be.kaznu.kz/index.php/math/article/view/966