DEVELOPMENT OF RELATIONSHIP MARKETING IN THE REPUBLIC OF KAZAKHSTAN

Авторлар

  • А. Топчакова Казахский национальный университет имени аль-Фараби
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Кілттік сөздер:

RELATIONSHIP MARKETING

Аннотация

In this article, the concept of relationship marketing practice and scope of the client and the resolution of conflicts arising between the contrast track.

Библиографиялық сілтемелер

1.1. Journals Marketing, “Marketing relationships concept” 2009.
2.2. Principles of Marketing Kotler F., M. Rostinter, 1996.
3.3. Weissman A. Marketing Strategy: 10 Steps to Success. Strategy Management: 5 factors of success. M. Interekspert, Economics, 2005.
4.4. “Marketing relationship in service” book, 2009.

Жүктелулер