Әлемдік электрондық коммерция нарығының теориясы мен тәжірибесінің дамуы

Аннотация

 E-commerce is a promising direction for the development of trade, as it uses innovative digital technologies, provides comfort and accessibility in the purchase of goods and services, promotes the development of services and provides employment for the population. The purpose of this study is to determine the prospects for the development of e-commerce in the world and Kazakhstan markets based on the systematization of the stages of its development. The main directions of this research include the study of the theory and practice of e-commerce in the context of digitalization and informatization of society. The idea of ​​the study is to substantiate the need for further development of the e-commerce market for the development of the global and Kazakhstani economies in modern conditions. The scientific significance of the study lies in the study of the theory and practice of global e-commerce in order to use the experience of developed countries in the Kazakh economy. The practical significance of the study lies in the systematization of data on the most important areas of e-commerce for the economic development of countries. The study was conducted on the basis of information from official sources, scientific publications, as well as publications of international and government bodies. During the study, methods of analysis, synthesis, systematization and assumptions were used, on the basis of which conclusions were drawn about the prospects for the development of e-commerce as an object of supply chain management. The results of the study are reflected in the conclusions and recommendations. The value of the study is to generalize the theory and practice of e-commerce and systematize the chronology of its development. The practical significance of the results of the work lies in the possibility of using the chronological tables developed by the author in the scientific research of scientists and the practical activities of enterprises.

Keywords: e-commerce, retail, digitalization, informatization