The need to segment the market for medical services

Abstract

Valuable marketing tool, used to improve the performance of health care organizations that are market segmentation. It will help you determine which health services should be available, how much, what groups of patients in need, what are the advantages and disadvantages of the organization in relation to its competitors. The proposed approach is basic health allows segmentation within the designated areas to conduct further research to study the demand for certain types of health services in each of the segments, the size, growth and attractive segment of the market's health by objective criteria, using traditional health statistics, intelligently correlating the economic characteristics of a marketing relationship doctor and patient.