СОСТОЯНИЕ РАЗВИТИЯ БРЕНДИНГА В РЕСПУБЛИКЕ КАЗАХСТАН

Authors

  • Ж А Ережепова КазНУ им. аль-Фараби

Abstract

In article the basic branding characteristics, as one of major factors of increase of competitiveness of the goods are considered. Specific features and parameters of brands are analyzed, recommendations on their creation are given.

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Published

2015-03-31

Issue

Vol. 77 No. 1 (2010): Вестник КазНУ. Серия экономическая

Section

Management, marketing in a market economy

How to Cite

СОСТОЯНИЕ РАЗВИТИЯ БРЕНДИНГА В РЕСПУБЛИКЕ КАЗАХСТАН. (2015). Journal of Economic Research & Business Administration, 77(1), 94-98. https://be.kaznu.kz/index.php/math/article/view/277