Improving communication policy «Mega Center Astana» LLP

Abstract

The article is devoted to application of new communication tools to
promote «Mega Center Astana» trade and entertainment center services.
The authors propose a new type of service in the activities of the Center
– coworking, i.e. operation model in which participants use a common
space for their activities, remaining free and independent. Plan on coworking
promotion using the integrated marketing communications which will
enable to attract the attention of potential customers was developed. It is
also recommended to introduce the innovative technologies in advertising
activity of the Center that will contribute to more effective promotion of
goods and services, promotion of the image of the trading center as well
as brands sold there: Video booklets; Ground FX technology; Free Format
Projection Technology; interactive advertising billboards and banners; interactive
mirrors; interactive floor; EL-posters; holographic pyramid; visual
and tactile projection; Aromamarketing etc.