Development of strategy of the enterprise

Authors

  • M Kovalyov Gomel branch of the International university «MITSO
        80 58

Keywords:

strategy, innovation, marketing, logistics, enterprise, sup­ ply chain, design of supply chains.

Abstract

The algorithm of development of marketing strategies of enterprises of mechanical engineering. Highlighted the dependence of the logistics strategies of marketing strategies. We developed a mechanism of planning the logistics strategies of the enterprise, the algorithm of designing supply chains in the SCM system.

References

1 Porter, Michael E. Competition / ME Porter; lane. with Eng .: – M .: Publishing House, “Williams”, 2001. – 495 p.

2 Ansoff, I. Stewardship / I. Ansoff; abbr. lane. with Eng .; scientific. Ed. and author of the foreword. LI Yevenko. – MA Eco-nomics, 1989. – 519 p.

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How to Cite

Kovalyov, M. (2016). Development of strategy of the enterprise. Journal of Economic Research &Amp; Business Administration, 107(1). Retrieved from https://be.kaznu.kz/index.php/math/article/view/900

Issue

Vol. 107 No. 1 (2015): Вестник КазНУ. Серия экономическая

Section

Without section