Development of strategy of the enterprise
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Keywords:
strategy, innovation, marketing, logistics, enterprise, sup ply chain, design of supply chains.Abstract
The algorithm of development of marketing strategies of enterprises of mechanical engineering. Highlighted the dependence of the logistics strategies of marketing strategies. We developed a mechanism of planning the logistics strategies of the enterprise, the algorithm of designing supply chains in the SCM system.References
1 Porter, Michael E. Competition / ME Porter; lane. with Eng .: – M .: Publishing House, “Williams”, 2001. – 495 p.
2 Ansoff, I. Stewardship / I. Ansoff; abbr. lane. with Eng .; scientific. Ed. and author of the foreword. LI Yevenko. – MA Eco-nomics, 1989. – 519 p.
2 Ansoff, I. Stewardship / I. Ansoff; abbr. lane. with Eng .; scientific. Ed. and author of the foreword. LI Yevenko. – MA Eco-nomics, 1989. – 519 p.
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Kovalyov, M. (2016). Development of strategy of the enterprise. Journal of Economic Research &Amp; Business Administration, 107(1). Retrieved from https://be.kaznu.kz/index.php/math/article/view/900
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