Innovative marketing: the nature and features

Authors

  • Г. А. Садыханова Al-Farabi Kazakh National University image/svg+xml
  • А. Кожахметова Al-Farabi Kazakh National University image/svg+xml

Keywords:

Industrial and innovative projects

Abstract

"The article deals with the concept, the role of innovative marketing to increase the competitiveness of the country. The author has proposed recommendations for the support of innovative marketing in the Republic of Kazakhstan."

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Published

2015-09-08

Issue

Vol. 88 No. 6 (2011): Bulletin KazNU economy series

Section

ECONOMICS

How to Cite

Innovative marketing: the nature and features. (2015). Journal of Economic Research & Business Administration, 88(6), 61-64. https://be.kaznu.kz/index.php/math/article/view/823