Strategic planning of the organization 's marketing activity

Authors

  • Е. М. Бергибаев Казахский Национальный Университет им. аль-Фараби
  • А. Д. Тюлюбекова Казахский Национальный Университет им. аль-Фараби

Keywords:

стратегиялық жоспарлау, стратегиялық басқару,

Abstract

In this article, the organization's marketing activities as members of the management of the organization on the basis of its strategic planning process, as well as the attractiveness of the strategic management of and the reasons for and the benefits provided by its role in the creation of an effective business.

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Published

2015-09-08

Issue

Vol. 90 No. 2 (2012): Bulletin KazNU economy series

Section

ECONOMICS

How to Cite

Strategic planning of the organization ’s marketing activity. (2015). Journal of Economic Research & Business Administration, 90(2), 118-120. https://be.kaznu.kz/index.php/math/article/view/635