Analysing the current strategic position of the agricultural market of Kazakhstan

Abstract

The performance of the agricultural market has the significant impact on maintaining the food security
within the Republic of Kazakhstan. Therefore, the purpose of this research paper is to describe the
current strategic position of the agricultural market of Kazakhstan. The research has value because its
results may help the future researchers in defining the policies and recommendations for developing the
agricultural sector of the Republic of Kazakhstan. The research methodology is based on the philosophy
of epistemology because this paper is concerned whether the current strategic position of the agricultural
sector in the Republic of Kazakhstan should be treated as the fact. Moreover, the presence of economic
trends and links within the agricultural sector of the Republic of Kazakhstan would be evaluated through
applying various scientific methods. The research results show that the gross output level in the agricultural
sector of Kazakhstan in 2019 equals to 5151163 million tenge. Moreover, the following key success
factors were found for the agricultural market in Kazakhstan: prices, innovation, creating trust with the
consumers. The internal market analysis showed the following results: new entrant threat was medium,
the supplier power was low, the power of buyers was medium, the substitution threat was high and the
rivalry was high. It was worth noting that employees and shareholders were the most powerful stakeholders
in the agricultural sector of Kazakhstan.
Key words: agricultural market, Kazakhstan, innovation, efficiency, strategic analysis.