Development of strategy of the enterprise

Авторлар

  • M Kovalyov Gomel branch of the International university «MITSO
        51 42

Кілттік сөздер:

strategy, innovation, marketing, logistics, enterprise, sup­ ply chain, design of supply chains.

Аннотация

The algorithm of development of marketing strategies of enterprises of mechanical engineering. Highlighted the dependence of the logistics strategies of marketing strategies. We developed a mechanism of planning the logistics strategies of the enterprise, the algorithm of designing supply chains in the SCM system.

Библиографиялық сілтемелер

1 Porter, Michael E. Competition / ME Porter; lane. with Eng .: – M .: Publishing House, “Williams”, 2001. – 495 p.

2 Ansoff, I. Stewardship / I. Ansoff; abbr. lane. with Eng .; scientific. Ed. and author of the foreword. LI Yevenko. – MA Eco-nomics, 1989. – 519 p.

Жүктелулер

Как цитировать

Kovalyov, M. (2016). Development of strategy of the enterprise. ҚазҰУ хабаршысы. Экономика сериясы, 107(1). вилучено із https://be.kaznu.kz/index.php/math/article/view/900