Features of the structure of the bank’s pricing strategy

Authors

  • D. Zh. Myrzahanova
  • A. M. Nurmagambetova

Keywords:

strategic marketing, pricing policies, market competition and liquidity.

Abstract

The pricing of the bank must keep in mind the activities of competitors. Therefore, the determination of prices at the level of price competition is a common method, although this type of retail pricing is considered to be simple. So it is possible to determine the complexity of the market entry of new banks - participants, as well as price limit market leaders makes it possible to maintain an optimum rate of return of many banks.

References

1 Эриашвили Н. Д. Маркетинг - М:Юнити-Дана, 2009 г.

2 Жаскыран И. Учебное пособие. - М.: ООО «ИПЦ Маска». 2010. - С.224.

3 Фатхудинов Р.А. Конкурентоспобность: экономика, стратегия, управление - М. Инфра-М, 2011г.

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