Role of marketing management in the management of the company.

Abstract

Today one of the most topical issues in the management of the en­ terprise is the use in the management of marketing management, man­ agement firms based on the principles and tools of marketing. Marketing has become a vital component of business success. Unfortunately, many domestic companies do not realize the importance to the proper level mar­ keting management in the management of the company. Marketing man­ agement ­ a new science. Marketing management was first used in 1999 by Royal Bank of Canada, as a result of the reorganization of the com­ pany. As a result, over the next 3 years of income of the bank increased by 1 billion dollars. Under the influence of a number of important trends and forces in the commercial organizations is the introduction of new be­ liefs and change. The subjects of the market completely rethink their phi­ losophy and concept. In total there are 14 marketing management major changes implemented far­sighted companies in the XXI century. Success will be those companies that are able to implement these changes in the company.