The current state of development of Internet marketing in the Republic of Kazakhstan and China.

Abstract

Internet marketing is a rapidly developing area of marketing activity. In the condition of increasing competition and rapid technological development of the market, the use of Internet marketing is necessary and justified by the fact that it increases the potential for innovation, expanding economic opportunities and markets for the company. Therefore, many companies are widely used various tools of Internet marketing in modern conditions. The article deals with the concept of Internet marketing, its features were revealed, Internet market structure was described, and main characteristics of the system of interaction of participants of the Internet market were given. The current state of Internet marketing in China and Kazakhstan was also analyzed, with the identification of strengths and weaknesses, similarities and differences of its development.