The development of online advertising in Kazakhstan

  • E. Baimuhanbetova
  • P. Daribaeva


Without advertising the product can’t be transformed at in demand for formation of the wide market of potential requirements. Advertising is the main means for increasing sales. Many companies due to advertis­ ing can increase profit, and also, the stable and high salary, stability and confidence in tomorrow and is provided by the friendly relations between collective.
In article foreign formats of the Internet advertising, and also their ef­ fective methods of realization in the Republic of Kazakhstan are specified. Along with it development of the Internet advertising, a problem, a solu­ tion and the suggestions. The Internet – the most dynamically developing segment in the advertising market , both in Kazakhstan, and in the world in general. It is productive means of representation of object of advertising. It is connected, on the one hand with possibility of granting a large number of necessary information on the advertised goods or service, with another
– with multimedia of his environment which allows to apply all possible types of bringing information to the user.


1 Бадалов Д.С., Кисмерешкин В.Г. Регулирование рекламной деятельности. – М.: Рекламный совет России, 2000.
2 Джон Кейплз. «Проверенные методы рекламы»
3 http//
4 http// Интервью с креативным директором TBWA в Казахстане
5 «The Link between Creativity and Effectiveness», The Gunn Report and IRA Databank
Как цитировать
BAIMUHANBETOVA, E.; DARIBAEVA, P.. The development of online advertising in Kazakhstan. Вестник КазНУ. Серия Экономическая, [S.l.], v. 110, n. 4, apr. 2016. ISSN 2617-7161. Доступно на: <>. Дата доступа: 13 apr. 2021

Ключевые слова

advertising; the market; marketing; trade; mass media; the Internet; the consumer; the Internet – consumers; KAZNET; a creative for­ mat.