The importance and the need in strategic management of the organization

  • S. T. Kupeshova
  • A. M. Omarova

Аннотация

To date, the “strategy” is one of the key link management. Strategic management – is a modern management tool development organization aimed at enhancing the capacity by achieving competitiveness in the face of increasing changes in the external environment and related uncertainty. Strategy – a guide to be used in the process of achieving the goals and mission of the enterprise. Strategy formation process is always associated with the choice of alternative solutions. Without a developed strategy – a fundamental tool of management – it is impossible to achieve the neces­ sary unity of strategic actions and decisions in the enterprise.

Литература

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2 Марко­ва­ В.Д., Кузне­цо­ва­ С.А. Стра­те­ги­чес­кий­ мене­дж­мент­. Курс лекций­. – М., Ново­си­бирск­: ИНФРА-М – Сиби­рс­­ кое согла­ше­ние­, 2006. – 345 с.

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Как цитировать
KUPESHOVA, S. T.; OMAROVA, A. M.. The importance and the need in strategic management of the organization. Вестник КазНУ. Серия Экономическая, [S.l.], v. 107, n. 1, apr. 2016. ISSN 2617-7161. Доступно на: <https://be.kaznu.kz/index.php/math/article/view/913>. Дата доступа: 17 june 2021

Ключевые слова

Key words: strategy; analysis; competitive position; potential; fore­ casting; mission; effective management; business strategy; manager; man­agement; strategic management; planning.