B randing development tendency in Kazakhstan and ways to resolve the problems.

Authors

  • S. A. Bagdatov Казахский Национальный Университет им. аль-Фараби
  • N. A. Nizamova Казахский Национальный Университет им. аль-Фараби
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Keywords:

the development, market economy.

Abstract

Having considered the application of branding industry author came to the conclusion that the practice and theory of branding in Kazakhstan is poorly developed and poorly explored. For possession of an advantage over competitors in a market economy, we should not forget about the need for branding. The author thinks that in Kazakhstan there are many restrictions for the development of branding, which should be revie wed.

References

1. 1. Kazakhstan in Figures – 2009 year. 525 pages.
2. 2. Greg Tomas Cracking the Corporate Code of the Network Economy Bookhouse Publishing, – 2003. 230 pages.
3. 3. Kunde I. The uniqueness now ....or never. Brand - the driving force behind the company in the new economy values. Stockholm School
of Economics. – 2005. 349 pages.
4. 4. Chernatoni I. From brand vision to brand evaluation: a strategic process of growing and strengtheningbrands. 2nd edition. – М: 2007.

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