Adaptive Economy Model: Causes of Origin and Key Features

Abstract

The modern world is developing dynamically, which is facilitated by changes in technology, preferences
and tastes of consumers, in business models, etc. Companies and even entire sectors of the
economy have to quickly adapt to various changes in market conditions in order not only to be competitive,
but also to survive in the face of uncertainty. The aim of this work is to analyze publications on the
experience of adapting companies to determine the key factors of this dynamic process, as well as justify
the need to develop the theoretical foundations of an adaptive economy model. It is the adaptability of
economies that becomes a key condition for the well-being of society. Thus, the main areas of research
are the identification of key factors in the adaptation of companies, industries and the economy as a
whole to changes in economic conditions. The research methodology is the analysis and synthesis of scientific
publications. Particular attention is paid to such factors as corporate culture, business model and
economic institutions. The scientific and practical significance of the work is to identify the dependence
of the adaptability of the economy on the adaptability of entrepreneurship (companies, organizations).
The main results of the work can be used to create the theoretical base of the adaptive economy model.
It is this model that meets the characteristics of dynamically changing external and internal economic
conditions of entrepreneurship.