The features innovative marketing technologies in the field of electronics and household technologies

Abstract

The requirement for use of marketing methods is becoming a topical
issue in Kazakhstan’s economy. The development of innovative marketing
technologies in any sector of our country gives enterprises great opportunities,
including the achievement of high competitive ability in market, make
customers stare with unusual offer, creating new products and services
and its off take, as well as entry with innovative products and services into
international markets. Altogether innovative marketing technologies result
in development of our country’s economy. In this article considered the
features of innovative marketing technologies. The content and possibilities
of the traditional and innovative marketing technologies in this article.
The scope of application of the innovative marketing technologies’ possibility
defined by outcomes showed. Also, regarding applying in practice
and researching new methods of marketing experiences considered.