Theoretical aspects of corporate culture

Abstract

The aspects of corporate culture – the most important element of prosperity
of the entities, shown in a value system, in the principles of structural
and personnel policy, traditions of the organization, the interpersonal
relations and in special internal environment of corporation are considered
in this article. Functions of corporate culture are determined, as well as
a number of components of corporate culture which shall be accepted
and be supported by all members of the collective is shown. Positive and
negative corporate cultures are allocated, their role in increase of overall
performance or preventing to normal functioning of the organization and
accomplishment of its mission are shown. The main forms of existence of
corporate values are considered: the ideals developed by a management;
the embodiment of these ideals within the organization; internal motivational
structures of the identity of staff of the organization. The increase of
the level of corporate culture, forming of reasonable valuable orientations,
isettings, regulations, the relations are the important conditions of effective
functioning of the organization.