The importance of integrated marketing communications for the formation of the Country Brand Republic of Kazakhstan. Вестник КазНУ. Серия Экономическая, [S. l.], v. 110, n. 4, 2016. Disponível em: https://be.kaznu.kz/index.php/math/article/view/1000. Acesso em: 18 июл. 2026.