ORAZAYEV, A.; GARKAVENKO, V. Integrated marketing communication effectiveness valuation approaches: bibliometric analysis of recent years. Journal of Economic Research & Business Administration, [S. l.], v. 152, n. 2, p. 21–34, 2025. DOI: 10.26577/be202515222. Disponível em: https://be.kaznu.kz/index.php/math/article/view/2974. Acesso em: 4 jan. 2026.