THE JOURNAL of Economic Research & Business Administration

Development of innovative activity on the IT-market of the Republic of Kazakstan

  • Ж. Кожамкулова Al-Farabi Kazakh National University


The development of innovative activity is the main component of the competitiveness of any country. Insufficient degree of innovative development is observed not only in the industries for the goods production, but also in the service sector. This article, supporting the role of creating and introducing innovations in the market development of a particular industry, is designed to study the relationship between the parallel movement of these processes. The purpose and scientific ideas are to study the possibilities of increasing the innovative activity of enterprises in relation to the information technology market in the Republic of Kazakhstan. The methodology of the study was based on the study of the works of foreign and domestic authors using theoretical generalization, system and comparative analysis, the method of statistical data processing. The scientific and practical significance of the work consists inobtaining the research results: a model for the development of the IT market in relation to the innovativepotential of the economy through the development of an integrated strategy is proposed; the basictendencies of development of the IT market in the Republic of Kazakhstan for a number of years havebeen determined, which made it possible to reveal the trend of its movement; provides basic data on thedevelopment of innovative capacity and identifies the necessary tools for technological modernization inthe country; the possibility of developing start-ups as an effective tool for developing innovative activityin the IT market of the Republic of Kazakhstan with an approximate scheme of their work; the necessityand possibilities for introducing high-tech products and innovations into the activity of enterprises, marketingcross-functional measures and a procedural algorithm for determining the subjects of the marketof study are studied. Conclusions of the research confirm that the problem should be considered throughthe context of parallel development of the IT market and innovation activity in the country, which willultimately lead to the synergy effect. Although this study is far from exhaustive, it represents a definitestep in understanding the conditions under which the economy of the industry thrives.Key words: IT-market, innovation potential, innovative activity, information society, start-up, marketingof high-tech products.
How to Cite
КОЖАМКУЛОВА, Ж.. THE JOURNAL of Economic Research & Business Administration. The Journal of Economic Research & Business Administration, [S.l.], v. 123, n. 1, p. 170-182, june 2018. ISSN 1563-0358. Available at: <>. Date accessed: 20 oct. 2018.